How We Measure Good

The Good For Michigan program offers two impact assessments options to aid businesses, the B Impact Assessment, and the UN’s SDG Action Manager.

Measure, manage, and improve

The B Impact Assessment

Business needs comprehensive, credible, comparable impact standards to support economic systems change. Used by more than 150,000 businesses, the B Impact Assessment is a digital tool that can help measure, manage, and improve positive impact performance for environment, communities, customers, suppliers, employees, and shareholders; receiving a minimum verified score of 80 points on the assessment is also the first step towards B Corp Certification.

The process

Here’s how it works

Assess your impact

Complete the B Impact Assessment by answering a series of questions about your company’s practices and outputs across five categories: governance, workers, community, the environment, and customers.

Compare your impact

Evaluate your performance compared to the thousands of other businesses that have taken the B Impact Assessment. You’ll see where your business is outperforming others, and where there’s room for improvement.

Improve your impact

Use the B Impact Assessment platform to identify, track, and learn about improvement opportunities and best practices over time.

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A blueprint to a better world

What are the Sustainable Development Goals?

The 17 Sustainable Development Goals (SDGs) are a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests. Learn more

Measure Your Impact

The SDG Action Manager

The SDG Action Manager enables dynamic self-assessment, benchmarking, and improvement through a series of questions, guidance, and performance scores related to the Sustainable Development Goals and the Ten Principles of the UN Global Compact in areas of human rights, labor, environment, and anti-corruption. It is a confidential self-assessment tool that is free and easy to use.

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Frequently Asked Questions

Looking for more information?

Yes. Good For Michigan’s privacy policy prohibits us from sharing assessment results the individual results from participating companies/organizations who have engaged with the B Impact Assessment, Quick Impact Assessment. Good For Michigan only shares participant data in an aggregate format or ‘Collective Impact Reports’ comprised of 10 businesses or more. This policy extends to all SDG Action Manager tool as well.
Yes. All data and assessment results from the SDG Baseline are carried over to the B Analytics platform. B Analytics has and will continue to house all assessment results from the BIA and SDG Action Manager, and will maintain an archive of all past QIA results. This will allow Good For Michigan to continue generating Impact Improvement reports for program participants and allow us to help your company track its sustainability progress over time.
The result of an inclusive global consultation, the Sustainable Development Goals (also known as the Global Goals, or SDGs for short) are a collection of 17 interconnected goals that were agreed to by 193 United Nations member states in 2015. They serve as a blueprint to build a better world for people and our planet by 2030.
The SDG vision calls for a deep transformation in which business must not only participate but lead — going beyond mapping business as usual to the SDGs, to rethinking business models and using a collective voice to ignite further action.
The SDG Action Manager is a web-based impact management solution for businesses of all sizes around the world to meaningfully improve their progress on the Global Goals.
Thousands of companies from around the world including Africa, Europe, Latin America, and North America are using the SDG Action Manager.
No, this solution is intended for businesses.
No, the SDG Action Manager is a self-assessment impact management solution designed for businesses to internally assess and manage their efforts toward the SDGs.
Yes. While the SDG Action Manager is designed for businesses, other organizations can use it as a free public solution in the same way that a business could.
Our insights showed that awareness for the Sustainable Development Goals was high among companies, but they lacked the tools and direction to get started and take action. With this need in mind, we joined forces to bring together our content expertise and unique approaches to corporate sustainability through the SDG Action Manager.
The SDG Action Manager features select questions from the B Impact Assessment that have been mapped to the SDGs, supplemented by new performance measures informed by the Ten Principles of the UN Global Compact and the SDGs, as well as the expertise of our content advisors.
The B Impact Assessment is a tool that companies use to manage their impact on their workers, community, customers, and the environment. High verified performance on the BIA is one of the three requirements for a company to be eligible to earn B Corporation Certification. Developed by B Lab and the UN Global Compact, the SDG Action Manager incorporates the 10 Principles of the UN Global Compact and the Sustainable Development Goals (SDGs) to enable businesses to identify risks areas, track improvement, access resources, and manage their impact on the SDGs throughout their operations, supply chain, business model, and collective action. The SDG Action Manager will enable users to integrate the BIA’s comprehensive, stakeholder-based view, with a more focused look at their performance on the Sustainable Development Goals.
The SDG Compass developed by the UN Global Compact in partnership with GRI and the World Business Council for Sustainable Development guides companies on how they can align their strategies as well as measure and manage their contribution to the Sustainable Development Goals. The guide presents five steps that assist companies in maximizing their contribution to the SDGs. The SDG Action Manager is a web-based impact management solution to enable businesses to take action on the Sustainable Development Goals through 2030. It enables meaningful business action through dynamic self-assessment, benchmarking, and improvement.